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How Can I Check if a Business Name Is Available?

How Can I Check if a Business Name Is Available?

Choosing the perfect business name is like naming your firstborn. It’s a decision that carries weight and significance, shaping the identity and first impressions of your venture. But what happens when you’ve brainstormed the perfect name only to find out it’s already taken? In this blog post, we’ll guide you through the steps to check the availability of a business name, what to do if it’s already taken, and how trademarks can offer an extra layer of protection.

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Step-By-Step Guide for Searches  Business Name

Before you get emotionally attached to a business name, it’s crucial to ensure that it’s available for use. This involves a multi-step process that goes beyond a simple Google search. Let’s delve into the nitty-gritty details.

    • State Business Registry Search: The first place to check is your state’s business registry. Each state in the U.S. has an online database where you can search for registered business names. This is a crucial step because operating under a name that’s already registered in your state could lead to legal issues.

    • Federal Entity Search: After checking the state registry, move on to a federal entity search via the U.S. Patent and Trademark Office (USPTO) website. This will show you if the name is federally trademarked, which could restrict its use across all states.

    • Domain Name Availability: In today’s digital age, having a website is almost a necessity. Therefore, check if the domain name corresponding to your business name is available. Websites like GoDaddy or Namecheap can help you with this.

    • It’s important for branding considerations to have the same social media handles across all of your accounts. Verify the availability of desirable usernames on Twitter, Instagram, and other social media sites.

    • Lastly, be sure to search Yelp and other local directories for businesses in your area. A company may be using the name you choose even if it is not formally recognized.

What to Do If Your Business Name Is Not Available

So, you’ve done the research only to discover that the name you had in mind for your company is already in use. This is unfortunate, but by no means catastrophic. You may still choose a name for your company that reflects its values and goals if you’re willing to be creative. Let’s look at different methods for locating an appropriate replacement.

    • Finding synonyms of the terms in your original company name is an easy approach to quickly narrow down your options. If you’re looking for “QuickPrint,” you may be happier with “RapidPrint” or “SwiftPrint.”

    • The addition of a prefix or suffix to the original name is another option. If “TechWorld” has already been taken, then “TechWorldHub” or “MegaTechWorld” might work.

    • Place of Incorporation: Add the name of the city or state in which your company is located if it serves the local community. It’s possible that locations like “TechWorld Sydney” and “Sydney TechWorld” will be accessible.

    • You may make a name stand out by shortening it by using an abbreviation. “International Business Machines” is a mouthful, yet “IBM” has become a household name.

    • Experiment with Spelling Creativity: Consider “Flickr” in place of “Flicker” or “Lyft” in place of “Lift.” Changing even one letter may have a dramatic effect on accessibility.

The Role of Trademarks in Protecting Your Business Name

You’ve done your research and found a company name that is both unique and accessible. Okay, but how do you protect your ownership? Here is when trademarks become useful. When you register a trademark on your company name, you get the legal right to prevent others from using it without your permission.

    • A trademark is a sign, term, or phrase that identifies and differentiates your firm from others and is registered with the government. Brand equity is just as important as legal protection.

    • Tips for Submitting an Application: In order to trademark a name or logo, the first step is to submit an application to the United States Patent and Trademark Office (USPTO). You should seek the advice of an attorney for assistance.

    • Maintaining Order and Enforcing Law After a trademark is registered, the owner is responsible for policing its usage and pursuing any necessary legal action in the event of a violation. This may include conducting random searches and delivering warning letters to offenders.

    • Upkeep and Repair: Brands come and go. In Sydney, you must renew them every ten years. If you want to preserve your exclusive rights, you’ll need to keep note of when they expire.

    • Trademark registration in other countries should be considered if you have global expansion plans. Protecting a trademark throughout the world needs many applications in different jurisdictions.


The path of settling on and trademarking a company name is fraught with possibilities and challenges. Each stage, from basic research to alternate brainstorming and legal safeguards, is essential in developing your company’s own brand identity. So, take your time, do your homework, and guard your new baby’s name as if it were your first.


Is my business name a good name?

Company names should be memorable, easy to pronounce and spell, and descriptive of the products or services offered. If you want to avoid trademark issues and make sure your company’s name is unique, check with the Australian Securities and Investments Commission (ASIC).

How to create a business name in Australia?

Brainstorm: Create a list of potential business names that accurately describes your company’s values and offerings.
Check Availability: To find out whether your proposed company name is available, you may use the ASIC’s search tool.
Legal Requirements: The name must comply with Australian legislation, which prohibits the use of certain names and phrases.
Register: Once you’ve decided on a name, you may register it for a term of 1–3 years on the ASIC website.
Trademark: Having your company name registered as a trademark with IP Australia may provide you peace of mind.

How do I find private limited company details?

Private limited companies (Pty Ltd) in Australia have a public record that may be accessed on the ASIC’s website. You may learn about the company’s incorporation, board of directors, and financial standing this way. There may be a nominal charge for accessing some data sets.